Norman Pattiz, the Chairman of PodcastOne, declared the results of Brand Lift Studies conducted on its network. Edison Research, a leading research company in Podcast environment, conducted the comprehensive results with five prominent consumer brands that are selling different products.
The research that took the data of both pre-study period and post-study period conducted in the later half of 2016. Interestingly, the tests showed that the network could display significant impacts on intent to purchase, recall of specific messaging, and brand recall.
The press release from the firm showed that more than 60% of listeners could spot a specific grocery brand after the advertisement campaign, it was showing a 7% increase compared to pre-study period.
Unaided product awareness also significantly increased for all brands during the post-campaign period. It showed 47% rise in the case of financial service product, 24% for a lawn product, and a 37% for an automobile product.
Also, one-third people responded “very favorably” for the vehicle aftermarket product, an increase from 18% reported before campaign. The garden and lawn brand got “very likely” consideration from 22% of the respondents after the campaign, compared to 16% noted in the pre-campaign period.
Specific campaign message awareness in the case of the automobile product rose by 60% during the advertisement campaign, and a casual restaurant could make a 76% increase.
Edison Research conducted three sets of studies in 2016 to arrive the results analyzing the effectiveness of advertising in PodcastOne network featuring five national brands. While some of these are reputed, well-known brands, others are recently-introduced and lesser-known ones.
The campaign for each brand ran for a period of 4-6 weeks, and it showed that podcast listeners are receptive to different types brand messages and willing to consider the products.
Norman Pattiz is a towering figure in the broadcasting space of North America with more than four decades of experience in the industry. He founded his radio syndication company, Westwood One, in 1976; it is currently one of the largest radio broadcasting network in the world. In 2010, Norman established Courtside Entertainment Group in an attempt to produce quality programs including its distribution.
By the end of 2012, Norman launched PodcastOne to tap the prospects in on-demand audio industry. Pattiz was appointed into the BBG (Broadcasting Board of Governors) of the country twice during the presidential terms of Bill Clinton and George W. Bush. In 2009, he was inducted into the esteemed National Radio Hall of Fame considering his contributions to the broadcasting industry.
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